In Between

2026 • In Between • Digital Campaign & Visual Identity

In Between is a cross-cultural campaign that explores identity through the space between belonging and displacement. Using visual framing, typography, and image systems, the project translates transitional states into a clear and cohesive visual language across social platforms. The result is a structured yet flexible system that supports storytelling, participation, and shared narratives.

Type

Campaign Design
Visual Identity
Art Direction

Tools

Adobe Illustrator
Adobe Photoshop
Adobe InDesign

Timeline

4 weeks

In-between logo animation presenting brand identity
In Between logo design exploration with framed identity treatment
In Between logo system variation and visual identity presentation
In Between Instagram post design showing the campaign visual system
In Between social media design example with framed photography and campaign typography
In Between social media campaign visual exploring identity through image and text
In Between social media post layout with portrait imagery and graphic framing
In Between campaign social media artwork featuring layered typography and photography
In Between packaging design on cup mockup
In Between campaign applied as a window sticker installation

Campaign Application

The visual system extends into a cross-platform campaign, translating the concept of “in-between” into real-world contexts.

Application Areas

  • Social media storytelling
  • Poster and environmental graphics
  • Window graphics and public-facing touchpoints
  • Audience participation and reflection
in-between the forks door installation wide angle
In Between social media design example with framed photography and campaign typography
In Between campaign street poster mockup in an outdoor environment
In Between campaign instagram mockup