Yeekay Choi
Creative DirectorYeekay works across design, illustration, and creative direction, turning ideas into distinctive visual identities and experiences with a focus on craft and storytelling.
About Us
Choiyeekay is an independent strategic design studio bringing creative thinking and product thinking together to build distinctive brands and experiences.
Our Point of View
Good design starts with understanding.
We don’t believe branding begins with a logo. It begins with understanding the business, the people it serves, and the opportunity ahead. From there, strategy gives design a direction. Design gives strategy a form. And experience brings the brand into the real world.
Think first. Make with purpose.The Founders
Different disciplines.
Shared direction.
Yvan Zhan
Product DirectorYvan works across product strategy and digital experience, connecting business goals, user needs, and systems to create brands that work in the real world.
How We Work
Small by design. Close by default.
You work directly with the people shaping the strategy, making the decisions, and creating the work. We stay close to the problem, challenge assumptions when needed, and take responsibility from the first conversation to the final delivery.
Strategy first. Design with purpose. Built for what’s next.